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This document contains information about the technologies that allow this Application to achieve the purposes described below. These technologies allow the Owner to collect and save information (for example through the use of Cookies) or to use resources (for example by running a script) on the User's device when the latter interacts with this Application.

For simplicity, in this document these technologies are briefly defined as "Tracking Tools", unless there is reason to differentiate.
For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to talk about Cookies in the context of applications for mobile devices, since these are Tracking Tools that require the presence of a browser. For this reason, within this document the term Cookie is only used to specifically indicate that particular type of Tracking Tool.

Some of the purposes for which Tracking Tools are used may also require the User's consent. If consent is given, it can be freely revoked at any time by following the instructions contained in this document.

This Application uses Tracking Tools managed directly by the Owner (commonly called “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called “third-party” Tracking Tools). Unless otherwise specified within this document, these third parties have access to their respective tracking tools.
The duration and expiry of Cookies and other similar Tracking Tools may vary depending on what is set by the Owner or by each third party supplier. Some of them expire at the end of the User's browsing session.
In addition to what is specified in the description of each of the categories below, Users can obtain more detailed and effective information on the duration, as well as any other relevant information - such as the presence of other Tracking Tools - in the privacy policies of the respective third-party suppliers (via the links made available) or by contacting the Owner.

For further information regarding California consumers and their privacy rights, Users can consult the privacy policy.

Activities strictly necessary to guarantee the functioning of this Application and the provision of the Service

This Application uses Cookies commonly called "technical" or other similar Tracking Tools to carry out activities strictly necessary to guarantee the functioning or provision of the Service.

Other activities that involve the use of Tracking Tools

Simple interactions and functionality
This Application uses Tracking Tools to allow simple interactions and activate features that allow Users to access certain resources of the Service and simplify communication with the Owner.

Interaction with live chat platforms

This type of service allows you to interact with live chat platforms managed by third parties, directly from the pages of this Application, in order to contact and be contacted by the support service of this Application.
If an interaction service with live chat platforms is installed, it is possible that, even if Users do not use the service, it collects Usage Data relating to the pages on which it is installed. Additionally, live chat conversations may be recorded. Widget ( ltd.)

Il Widget di è un servizio di interazione con la piattaforma di live chat, fornito da ltd.
Dati Personali trattati: Dati comunicati durante l'utilizzo del servizio, Dati di utilizzo e Strumenti di Tracciamento.

Luogo del trattamento: Stati Uniti – Privacy Policy.

Durata di archiviazione:

TawkConnectionTime: durata della sessione
tawk_uuid_*: 7 mesi
tawk_uuid_propertyId: 6 mesi
twk_idm_key: durata della sessione


his Application uses Tracking Tools to measure traffic and analyze User behavior with the aim of improving the Service.

Anonymized statistics services
The services in this section allow the Owner to process and manage statistics anonymously thanks to the use of first-party Tracking Tools.

Google Analytics with anonymized IP (Google LLC)
Google Analytics is a web analytics service provided by Google LLC (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.
This Google Analytics integration anonymizes your IP address. Anonymization works by shortening the IP address of the Users within the borders of the member states of the European Union or in other countries adhering to the Agreement on the European Economic Area. Only in exceptional cases, the IP address will be sent to Google servers and shortened within the United States.
Personal Data processed: Usage Data and Tracking Tools.

Place of processing: United States – Privacy Policy.

Storage duration:

AMP_TOKEN: 1 hour
_ga: 2 years
_gac*: 3 months
_gat: 1 minute
_gid: 1 day


The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to keep track of the User's behavior.

Facebook Ads Conversion Tracking (Facebook Pixel) (Meta Platforms, Inc.)
Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Meta Platforms, Inc. that connects data from the Meta advertising network with actions performed within this Application. The Facebook pixel tracks conversions that can be attributed to Facebook, Instagram and Audience Network ads.
Personal Data processed: Usage Data and Tracking Tools.

Place of processing: United States – Privacy Policy.

Storage duration:

  1. _fbp: 3 mesi
  2. fr: 3 mesi

How to manage preferences and give or withdraw consent

There are various ways to manage your Tracking Tools preferences and to give or withdraw consent, where necessary:

Users can manage Tracker preferences directly through their device settings - for example, they can prevent the use or storage of Trackers.

In addition, whenever the use of Tracking Tools depends on consent, the User can give or withdraw such consent by setting their preferences in the cookie policy or by updating these preferences via the tracking settings widget, if present.

Thanks to specific browser or device functions, it is also possible to remove previously saved Tracking Tools.

Other Tracking Tools present in the browser's local memory can be removed by deleting the browsing history.

Regarding third-party Tracking Tools, Users can manage preferences and withdraw consent by visiting the relevant opt-out link (if available), using the tools described in the third party's privacy policy or by contacting them directly.

Locate the Tracking Tools settings

Users can, for example, find information on how to manage Cookies in some of the most popular browsers at the following addresses:

Users can also manage some Trackers for mobile applications by deactivating them through the appropriate device settings, such as mobile advertising settings or settings related to tracking in general (Users can consult their device settings to find the relevant one) .

Consequences of refusal of consent
Users are free to decide whether or not to give consent. However, please note that Tracking Tools allow this Application to provide a better experience and enhanced functionality to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may not be able to provide the relevant functions.

Titolare del Trattamento dei Dati

MARALD S.P.A - Via Monte Grappa,7 - 24121 Bergamo(BG)

Ufficio GDPR - DPO: [email protected] 

Owner's email address: [email protected] 

Since the use of third-party Trackers on this Application cannot be completely controlled by the Owner, any specific reference to third-party Trackers is to be considered indicative. To obtain complete information, Users are kindly invited to consult the privacy policy of the respective third-party services listed in this document.

Given the objective complexity of identifying tracking technologies, Users are invited to contact the Owner should they wish to receive further information regarding the use of such technologies on this Application.

Sonny Bono | Abbigliamento Uomo e Moda Maschile